Every Book Is a Startup

Every Book Is a Startup
By:"Todd Sattersten"
Published on 2011-07-27 by \

The publishing industry has responded to the emergence of digital technologies with many useful and innovative products, but the business of publishing has not yet reinvented itself for this new era—old, outdated models prevail, limiting both vision and opportunity. Every Book Is a Startup provides a roadmap for publishing professionals interested in bringing a fresh, entrepreneurial approach to the business of book publishing, based on techniques proven effective in the world of tech startups. This book shows you how to apply tech industry concepts such as customer development, validated learning, and pivots to create publishing business practices that are agile, flexible, and highly profitable. Here at O'Reilly Media, we've incorporated many of these techniques into our own publishing business, including \

This Book was ranked 13 by Google Books for keyword startup.

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